Thrifty Titans
Thrifty Titans
The Thrifty Titans Podcast brings razor-sharp brand-building and media insights the most from badass founders, media mavericks, and content creators in the whole world. Tune in to learn business and audience growth insights & hacks that you can implement without losing your mind or breaking the bank.
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Feb. 5, 2023

From Side Hustle to $3M Agency: The Freelancer-to-Agency Playbook

From Side Hustle to $3M Agency: The Freelancer-to-Agency Playbook
From Side Hustle to $3M Agency: The Freelancer-to-Agency Playbook
Thrifty Titans
From Side Hustle to $3M Agency: The Freelancer-to-Agency Playbook
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Season 2

Building an agency from scratch is tough—scaling it to millions in revenue before 25 is even tougher. But Ayush Wadhwa did exactly that with OWLED Media, turning it into one of India’s fastest-growing creative agencies.


In this episode, Ayush Wadhwa, Founder & Creative Director of OWLED Media, reveals:

  • Freelancer vs. agency owner mindset—what separates those who scale
  • The cold email strategy that landed his first big clients
  • How he built a high-performance team from his first 3 hires
  • The biggest mistakes agency owners make and how to avoid them
  • His blueprint for rapid agency growth without burning out


If you are a freelancer, agency founder, or creator looking to scale, this episode delivers a step-by-step guide to building a multi-million dollar service business.