Episodes

The Shopify Playbook for Scaling a D2C Brand in India
Jan. 15, 2023

The Shopify Playbook for Scaling a D2C Brand in India

India’s D2C landscape is evolving fast, and creator-led commerce is redefining the future of retail . With barriers to entry lower than ever, what does this mean for entrepreneurs, solopreneurs, and digital-first brands? In t...

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The Role of Habit-Building in Product Success
Jan. 15, 2023

The Role of Habit-Building in Product Success

Creating a new product category is not just about innovation—it is about market education, brand trust, and long-term adoption . Vishal Gondal, the visionary behind GOQii Smart Healthcare , built a wearable tech-driven health...

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Why Your Content Isn’t Working—And How to Fix It
Jan. 13, 2023

Why Your Content Isn’t Working—And How to Fix It

Content is more than just marketing—it is a growth engine for brand influence, trust, and revenue . Yet, many businesses still fail to leverage it effectively. In this episode, Aashutosh Katre, Founder & Director of Yellow Se...

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What Brands Get Wrong About Viral Content
Jan. 13, 2023

What Brands Get Wrong About Viral Content

Meme marketing is not just about humor—it is a science of cultural relevance, engagement psychology, and viral distribution . The brands that master it dominate online conversations. In this episode, Vivekanand Kilari, co-fou...

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The Biggest Digital Marketing Trends of 2023
Jan. 11, 2023

The Biggest Digital Marketing Trends of 2023

The digital marketing landscape is evolving fast. With shifting consumer behavior, ad spend trends, and new content formats , brands must adapt or be left behind. What strategies will define 2023? In this episode, Rajni Daswa...

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Why Some Creators Make Millions While Most Struggle
Jan. 9, 2023

Why Some Creators Make Millions While Most Struggle

India’s creator economy is exploding, with micro-influencers, content entrepreneurs, and brand partnerships redefining digital success . But what separates thriving creators from the rest ? In this episode, Himani Agrawal & R...

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The No-Fluff Guide to Breaking Out as an Indie Musician
Jan. 9, 2023

The No-Fluff Guide to Breaking Out as an Indie Musician

India’s indie music scene is exploding. With streaming platforms leveling the playing field, independent artists are going mainstream, building global audiences, and monetizing music like never before . But how do you get sta...

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How to Build a $12K/Month Affiliate Marketing Business
Dec. 31, 2022

How to Build a $12K/Month Affiliate Marketing Business

Affiliate marketing sounds simple—set up a blog, add links, and watch the money roll in. But turning it into a consistent, high-earning income stream takes strategy, SEO mastery, and the right tools . In this episode, Sandeep...

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The Rise of Creator Commerce: How to Sell Products as a Creator
Dec. 25, 2022

The Rise of Creator Commerce: How to Sell Products as a Creator

Every creator is an entrepreneur—but only a few know how to monetize beyond brand deals and build a sustainable business . As India's creator economy explodes, understanding the right time and strategies to monetize is critic...

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How A Doctor Built a 185K+ Audience on Instagram ft. Dr. Manan Vora
Dec. 17, 2022

How A Doctor Built a 185K+ Audience on Instagram ft. Dr. Manan Vora

Doctors are no longer confined to clinics—many are now educators, influencers, and digital entrepreneurs . As social media reshapes healthcare conversations, medical professionals who embrace content are building authority an...

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The No-Fluff Guide to Scaling a SaaS Startup Cheap & Fast
Dec. 11, 2022

The No-Fluff Guide to Scaling a SaaS Startup Cheap & Fast

Early-stage startups don’t have the luxury of big budgets, but that doesn’t mean they can’t scale fast. Growth hacking is about smart execution, not deep pockets —and the right strategies can take a startup from obscurity to ...

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Why Social Media Isn’t Enough—And Blogs Are Making a Comeback
Dec. 3, 2022

Why Social Media Isn’t Enough—And Blogs Are Making a Comeback

With 6 million blog posts published daily , is blogging still worth the effort, or has social media taken over? In a world of short-form content and algorithm-driven feeds , where does blogging fit in? In this episode, Richa ...

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Inside a Media Investor’s Mind: The Big Bets in Gaming, Animation & Digital Media
Nov. 26, 2022

Inside a Media Investor’s Mind: The Big Bets in Gaming, Animation & D…

India’s Media & Entertainment industry is on track to hit $70B by 2030 , fueled by OTT, gaming, animation, and the booming creator economy. With top creators like Ranveer Allahbadia and Tanmay Bhat investing in media startups...

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Lessons From a Founder Who Built a $20M Startup Without Funding
Nov. 20, 2022

Lessons From a Founder Who Built a $20M Startup Without Funding

Building a startup without VC money is tough—scaling it to $20M in revenue is even tougher. But Udit Goenka, founder of PitchGround, did exactly that , turning a bootstrapped SaaS marketplace into a multi-million dollar succe...

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The Founder’s Guide to Investor Optics and Startup Valuation
Nov. 12, 2022

The Founder’s Guide to Investor Optics and Startup Valuation

A great startup begins with the right foundation, funding strategy, and market validation . But how do you test your idea, attract investors, and decide between bootstrapping or VC funding ? In this episode, K N Karthikeyan, ...

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The Best Countries for Indian Founders to Launch & Scale
Oct. 23, 2022

The Best Countries for Indian Founders to Launch & Scale

India’s wealthiest entrepreneurs and startup founders are increasingly looking beyond borders for better business opportunities, tax benefits, and global market access . But what does it take to secure a Startup Visa, Residen...

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How to Win in India: The Playbook for Global Startups
Oct. 16, 2022

How to Win in India: The Playbook for Global Startups

India has come a long way— a booming startup ecosystem, a digital revolution, and a rapidly growing middle class . But what does the next decade hold for founders, investors, and global businesses looking to win in India ? In...

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What Every Brand Gets Wrong About Gen Z Marketing
Oct. 9, 2022

What Every Brand Gets Wrong About Gen Z Marketing

Gen Z isn’t just another consumer group—they are reshaping digital culture, influencer marketing, and brand engagement . Unlike millennials, they are hyper-authentic, platform-fluid, and driven by purpose over promotion . In ...

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The Viral Formula: How to Create Memes That Explode Online
Oct. 2, 2022

The Viral Formula: How to Create Memes That Explode Online

Memes aren’t just internet jokes anymore—they are a powerful marketing tool that brands, creators, and businesses are using to grab attention, drive engagement, and go viral. But what makes a meme stick, spread, and sell ? In...

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How to Build a Multi-Million Dollar SaaS Product
Sept. 27, 2022

How to Build a Multi-Million Dollar SaaS Product

The SaaS industry is evolving fast , with AI, automation, and no-code tools reshaping how businesses create, market, and scale products. But what does it take to launch and grow a SaaS company in today’s hyper-competitive lan...

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How to Create Content That Sells Without Sounding Salesy
Sept. 20, 2022

How to Create Content That Sells Without Sounding Salesy

Branded content is the holy grail of modern marketing , but most brands get it wrong—either it's too salesy, too forgettable, or just plain boring . So, what’s the secret to creating high-impact branded content that connects,...

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The Future of Creativity: Automation Without Killing the Soul
Sept. 13, 2022

The Future of Creativity: Automation Without Killing the Soul

Creativity and automation—two words that rarely go together. But with AI, automation, and templated workflows revolutionizing marketing and content creation , brands and creators must figure out what to automate, what to keep...

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Metaverse & Web 3.0: The Future or Just Hype?
Sept. 6, 2022

Metaverse & Web 3.0: The Future or Just Hype?

Is the metaverse the next trillion-dollar frontier, or just another overhyped tech buzzword ? As brands, creators, and businesses scramble to make sense of Web 3.0, the real question is: where are the real monetizable opportu...

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From Freelancer to Founder: Scaling a Creative Business
Aug. 30, 2022

From Freelancer to Founder: Scaling a Creative Business

Turning creativity into a business is no easy feat. Whether you’re a designer, freelancer, or agency founder , scaling a creative business requires more than just talent—it demands pricing strategy, client acquisition, team b...

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