Episodes

India’s D2C landscape is evolving fast, and creator-led commerce is redefining the future of retail. With barriers to entry lower than ever, what does this mean for entrepreneurs, solopreneurs, and digital-first brands? In this episode, Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, unpacks: The rise of solopreneurs and creator-led brands in India How D2C startups compete with established retail giants The growing opportunities in cross-border e-commerce How creators ca...

Creating a new product category is not just about innovation—it is about market education, brand trust, and long-term adoption. Vishal Gondal, the visionary behind GOQii Smart Healthcare, built a wearable tech-driven health ecosystem in a market dominated by fitness giants. How did he do it? In this episode, Vishal Gondal, Founder & CEO of GOQii, unpacks: The GOQii origin story and the strategy behind category creation The role of product vs. marketing in building a new industry How trust an...

Content is more than just marketing—it is a growth engine for brand influence, trust, and revenue. Yet, many businesses still fail to leverage it effectively. In this episode, Aashutosh Katre, Founder & Director of Yellow Seed, breaks down: Why content is still underrated as a marketing tool How brands can align content with business goals for real impact The metrics that matter when measuring content effectiveness How to build a kickass content strategy that drives revenue The future of co...

Meme marketing is not just about humor—it is a science of cultural relevance, engagement psychology, and viral distribution. The brands that master it dominate online conversations. In this episode, Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub, India’s fastest-growing meme marketing agency, reveals: How brands leverage memes to drive viral engagement The psychology behind why people share content Case studies from hit campaigns like Mirzapur and Scam 1992 How to create relatable, high-...

The digital marketing landscape is evolving fast. With shifting consumer behavior, ad spend trends, and new content formats, brands must adapt or be left behind. What strategies will define 2023? In this episode, Rajni Daswani, Director of Digital Marketing at SoCheers, unpacks: Key consumer behavior shifts shaping digital marketing in 2023 The post-pandemic spending rebound—what brands need to know Ad spend trends—TV vs. Print vs. Digital Which brands are set to dominate ad budgets in 2023...

India’s creator economy is exploding, with micro-influencers, content entrepreneurs, and brand partnerships redefining digital success. But what separates thriving creators from the rest? In this episode, Himani Agrawal & Rishabh Nahar from OML break down: The demographics of India’s creator landscape—who’s making it big and where Top platforms for growth—where creators should be focusing their efforts What separates great creators from the good ones How micro-influencers can create and sell...

India’s indie music scene is exploding. With streaming platforms leveling the playing field, independent artists are going mainstream, building global audiences, and monetizing music like never before. But how do you get started? In this episode, Gaurav Dagaonkar, co-founder of Hoopr.ai, breaks down: The rise of indie musicians in India and what is fueling the movement A simple, cost-effective blueprint for producing and distributing music New monetization opportunities beyond streaming reve...

Affiliate marketing sounds simple—set up a blog, add links, and watch the money roll in. But turning it into a consistent, high-earning income stream takes strategy, SEO mastery, and the right tools. In this episode, Sandeep Mallya, founder of 99signals, reveals: How he built a $12K/month affiliate marketing business The SEO strategies that drive long-term affiliate income How the affiliate marketing landscape is evolving in 2024 The top tools every aspiring affiliate marketer should use Act...

Every creator is an entrepreneur—but only a few know how to monetize beyond brand deals and build a sustainable business. As India's creator economy explodes, understanding the right time and strategies to monetize is critical. In this episode, Jag Chima, co-founder of IPLIX Media, breaks down: The creator vs. creative entrepreneur mindset—what separates long-term winners The best monetization models for creators in emerging markets How micro-creators (sub-10K followers) can start earning to...

Doctors are no longer confined to clinics—many are now educators, influencers, and digital entrepreneurs. As social media reshapes healthcare conversations, medical professionals who embrace content are building authority and impact at scale. In this episode, Dr. Manan Vora (The Sports Ortho) reveals: How he accidentally became a content creator while practicing medicine The value of content creation in building trust and authority His creator setup—team, tools, and workflow The ethics of pr...

Early-stage startups don’t have the luxury of big budgets, but that doesn’t mean they can’t scale fast. Growth hacking is about smart execution, not deep pockets—and the right strategies can take a startup from obscurity to market leader. In this episode, Meenank Minnu, ex-Head of Marketing at Pitchground, breaks down: How to build a high-impact marketing strategy with limited resources The right channel mix for early-stage startups—what works and what’s a waste Pricing strategies for SaaS bu...

With 6 million blog posts published daily, is blogging still worth the effort, or has social media taken over? In a world of short-form content and algorithm-driven feeds, where does blogging fit in? In this episode, Richa Singh, co-founder & CEO of Blogchatter, India’s largest blogging community, reveals: Why blogging is evolving, not dying—and how to stay ahead The real value of blogging vs. social media content How business blogging has changed and what brands should know What to expect fr...

India’s Media & Entertainment industry is on track to hit $70B by 2030, fueled by OTT, gaming, animation, and the booming creator economy. With top creators like Ranveer Allahbadia and Tanmay Bhat investing in media startups, where is the real money flowing? In this episode, Kabir Kochhar, Founder & Managing Partner of Audacity Venture Capital, unpacks: The investment landscape for media startups—what’s hot, what’s not Why US media startups scale faster and how selling in the US differs The b...

Building a startup without VC money is tough—scaling it to $20M in revenue is even tougher. But Udit Goenka, founder of PitchGround, did exactly that, turning a bootstrapped SaaS marketplace into a multi-million dollar success story. In this episode, Udit Goenka reveals: How he built PitchGround from scratch and landed his first SaaS deals The MVP, first hires, and early marketing playbook that fueled growth How he cracked customer acquisition and community-driven marketing Scaling without VC...

A great startup begins with the right foundation, funding strategy, and market validation. But how do you test your idea, attract investors, and decide between bootstrapping or VC funding? In this episode, K N Karthikeyan, founder of Arthhaa, an investment bank specializing in early-stage startups, reveals: The ultimate litmus test for startup ideas—solution vs. real problem How to conduct market research before you build Biggest pitfalls pre-seed founders must avoid Bootstrapped vs. VC-fund...

A bad pitch deck can kill a great startup before it even gets off the ground. Investors don’t fund ideas—they fund stories, data, and founders who know how to sell their vision. So, how do you craft a winning pitch deck that actually gets you funded? In this episode, Dilnawaz Khan, founder of Codesign Labs and Power Deck, reveals: The anatomy of a perfect pitch deck—what to include and what to avoid When to create a pitch deck—idea stage vs. post-validation The balance between narrative and ...

India’s wealthiest entrepreneurs and startup founders are increasingly looking beyond borders for better business opportunities, tax benefits, and global market access. But what does it take to secure a Startup Visa, Residency by Investment, or Second Citizenship? In this episode, Paresh Karia, CEO of Acquest Advisors, reveals: Why thousands of Indian HNIs & founders are moving abroad Top countries offering Startup Visas and what they require How to build an immigration strategy for your busin...

India has come a long way—a booming startup ecosystem, a digital revolution, and a rapidly growing middle class. But what does the next decade hold for founders, investors, and global businesses looking to win in India? In this episode, Viral Jani, EVP & India Country Head at Times Bridge, unpacks: What makes India a unique (and challenging) market for businesses Why global companies are still betting big on India despite low LTVs How startups can acquire their first million users in India The...

Gen Z isn’t just another consumer group—they are reshaping digital culture, influencer marketing, and brand engagement. Unlike millennials, they are hyper-authentic, platform-fluid, and driven by purpose over promotion. In this episode, Shreyas Hegde, co-founder & CEO of ViralFission, unpacks: What makes India’s Gen Z audience unique and how they consume content How Gen Z influencers are redefining digital influence and brand partnerships Why brands can’t afford to ignore Gen Z creators in the...

Memes aren’t just internet jokes anymore—they are a powerful marketing tool that brands, creators, and businesses are using to grab attention, drive engagement, and go viral. But what makes a meme stick, spread, and sell? In this episode, Kyle Fernandes, Co-Founder & CEO of MemeChat, reveals: Why memes work and where meme marketing originated How meme marketing is different from traditional content marketing The step-by-step process of engineering virality in a meme Which industries benefit mo...

The SaaS industry is evolving fast, with AI, automation, and no-code tools reshaping how businesses create, market, and scale products. But what does it take to launch and grow a SaaS company in today’s hyper-competitive landscape? In this episode, Raghav, Founder & CEO of Animaker, one of the world’s fastest-growing visual content SaaS platforms, reveals: How he built Animaker into a global SaaS success The biggest opportunities in media & content SaaS today How to launch a SaaS startup witho...

Branded content is the holy grail of modern marketing, but most brands get it wrong—either it's too salesy, too forgettable, or just plain boring. So, what’s the secret to creating high-impact branded content that connects, converts, and stands out? In this episode, Tusharr Kumar, EVP at OML, the powerhouse behind some of the most iconic branded content campaigns, reveals: The DNA of great branded content—what works and what doesn’t How OML built creator-led brand campaigns for Bacardi, Netfli...

Creativity and automation—two words that rarely go together. But with AI, automation, and templated workflows revolutionizing marketing and content creation, brands and creators must figure out what to automate, what to keep human, and how to scale without losing authenticity. In this episode, Advait Gupt, Co-Founder & CEO of Kulfi Collective, a media network shaping the future of storytelling, breaks down: How to automate content production without killing creativity What parts of marketing &...

Is the metaverse the next trillion-dollar frontier, or just another overhyped tech buzzword? As brands, creators, and businesses scramble to make sense of Web 3.0, the real question is: where are the real monetizable opportunities? In this episode, Venugopal Ganganna, CEO at Langoor, a digital transformation agency, breaks down: What Web 3.0 and the metaverse actually mean for businesses and creators How the metaverse is evolving beyond just a gimmick The shift from a 2D to 3D internet—what it...