The Shopify Playbook for Scaling a D2C Brand in India

India’s D2C landscape is evolving fast, and creator-led commerce is redefining the future of retail. With barriers to entry lower than ever, what does this mean for entrepreneurs, solopreneurs, and digital-first brands?

In this episode, Bharati Balakrishnan, Country Head & Director at Shopify India & SEA, unpacks:

• The rise of solopreneurs and creator-led brands in India
• How D2C startups compete with established retail giants
• The growing opportunities in cross-border e-commerce
• How creators can monetize their brands beyond physical products
• Shopify’s top insights for scaling a high-growth D2C business

If you are a D2C founder, creator, or e-commerce entrepreneur, this episode delivers real-world strategies to scale and thrive in the new era of retail.