What Brands Get Wrong About Viral Content

Meme marketing is not just about humor—it is a science of cultural relevance, engagement psychology, and viral distribution. The brands that master it dominate online conversations.

In this episode, Vivekanand Kilari, co-founder of Wubba Lubba Dub Dub, India’s fastest-growing meme marketing agency, reveals:

• How brands leverage memes to drive viral engagement
• The psychology behind why people share content
• Case studies from hit campaigns like Mirzapur and Scam 1992
• How to create relatable, high-impact meme content
• Why meme marketing outperforms traditional ads in the digital age

If you are a marketer, content creator, or brand strategist, this episode delivers insider strategies on using memes to hack virality and dominate social media.