Thrifty Titans
Thrifty Titans
The Thrifty Titans Podcast brings razor-sharp brand-building and media insights the most from badass founders, media mavericks, and content creators in the whole world. Tune in to learn business and audience growth insights & hacks that you can implement without losing your mind or breaking the bank.
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Oct. 9, 2022

What Every Brand Gets Wrong About Gen Z Marketing

What Every Brand Gets Wrong About Gen Z Marketing
What Every Brand Gets Wrong About Gen Z Marketing
Thrifty Titans
What Every Brand Gets Wrong About Gen Z Marketing
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Season 1

Gen Z isn’t just another consumer group—they are reshaping digital culture, influencer marketing, and brand engagement. Unlike millennials, they are hyper-authentic, platform-fluid, and driven by purpose over promotion.


In this episode, Shreyas Hegde, co-founder & CEO of ViralFission, unpacks:

  • What makes India’s Gen Z audience unique and how they consume content
  • How Gen Z influencers are redefining digital influence and brand partnerships
  • Why brands can’t afford to ignore Gen Z creators in their marketing mix
  • Which industries benefit most from Gen Z influencer collaborations
  • Emerging Gen Z content niches brands should watch out for


If you are a marketer, brand strategist, or content creator, this episode delivers high-impact insights on how to win with Gen Z influencers in 2024 and beyond.